His research at IBM spanned a broad range of areas, including Parallel Processing Architectures and Database Machines, Artificial Intelligence and Qualitative Reasoning, and Operational Business Modeling and Business Design. Watson Research Center for over three decades as Research Staff Member. Distinguished Visiting Professor of International Entrepreneurship and a member of the Business advisory Council of Great Lakes Institute of Management in Chennai, India.Īshok Vasudevan graduated in Agricultural Sciences from Bangalore, and post graduate degrees at Bajaj Institute of Management in Bombay and the Harvard Business School.ĭr.Member of the Chairman’s Circle of the US-India Business Council,.Director on the Board of The Fairfield County Business Council.He is involved in several non-profit organizations in India and the US including: He received Pepsi’s prestigious MVP award in 1991.īefore joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing and International Business Prior to Tasty Bite, Ashok headed the India desk of Pepsi World Trade in Somers, New York. ×Īshok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally. Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France. She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. Meera began her career in market research at MARG (Marketing & Research Group), India.
Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India. Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.